The journal

Stories from the kit world.

Buying guides, kit deep-dives, World Cup 2026 coverage and authenticity tips.

Style · 9 min read

Top 10 Kits of 2026: The Definitive Ranking

From Argentina's gold-trimmed home shirt to Mexico's aztec-inspired away kit, here are the ten best designs of the World Cup year.

Futbol Shop Editorial · March 12, 2026

Buying Guide · 8 min

Player vs Fan Fit: Which Jersey Is Right for You?

The two cuts look almost identical on the rack — but they feel completely different to wear. Here's how to choose.

February 20, 2026

World Cup · 10 min

World Cup 2026 Host Cities: A Travel Primer

Sixteen cities, three countries, one tournament. Here's what to know about the venues, jerseys, and atmospheres you'll encounter.

April 2, 2026

Style · 7 min

The Retro Kit Revival: Why 90s Designs Are Back

Geometric prints, oversized collars, and electric colours — the nineties are dictating what shirts look like in 2026.

February 4, 2026

Buying Guide · 8 min

Inside the Fabric: How Modern Jersey Technology Actually Works

Dri-FIT, Climalite, AeroReady, evoKnit — every brand has a marketing name. Here's what's actually happening at the fibre level.

March 26, 2026

Culture · 9 min

Five Rivalries That Defined Modern Football

From El Clásico to Boca-River, the matches that shaped how the global game is played, watched, and worn.

January 28, 2026

Culture · 8 min

The Three Lions: A History of the England Shirt

From the 1966 cotton crewneck to the 2026 Nike release — every major iteration of England's home shirt, ranked.

February 12, 2026

Buying Guide · 7 min

The Best Jerseys Under $100 in 2026

You don't need to spend $200 on a Player-spec shirt to own one of the year's best designs. These ten kits prove the point.

April 8, 2026

Travel · 6 min

What to Bring to Your First Football Match

A practical packing list for first-time stadium-goers — tested across thirty-odd matches in eight countries.

March 18, 2026

Collecting · 7 min

How to Store and Care for a Growing Jersey Collection

If you own more than three shirts, you need a system. Here's how serious collectors organise, store, and protect their kits.

January 14, 2026

Culture · 8 min

Inside the Academies Quietly Shaping the Next Generation

From La Masia to Clairefontaine — the youth systems whose alumni now define the global game.

March 4, 2026

Style · 7 min

What Makes a Jersey Iconic? Six Designs That Endure

Some shirts get reissued every five years and still sell out. What separates a great kit from a permanent piece of football culture?

February 26, 2026

Culture · 8 min

How MLS Quietly Became One of the World's Most Interesting Leagues

Decades of being dismissed, then a decade of careful work — Major League Soccer's transformation explained.

April 12, 2026

Style · 7 min

Sprezzatura on the Terraces: How Italian Football Shaped Streetwear

From Casuals to the Curva — how the Italian relationship between fashion and football reshaped global menswear.

March 20, 2026

Culture · 8 min

The Golden Generation That Didn't Win: Belgium's Decade Reconsidered

Hazard, De Bruyne, Lukaku, Courtois — the most talented Belgian squad ever assembled left without a major trophy. What did they actually produce?

April 5, 2026